Hineiti Tāhuna
Kaiwhakahaere Whakairinga
h.tahuna@email.co.nz · +64 27 123 4567
Vancouver
Canada
https://linkedin.com/in/hinetitahuna · https://hinetitahunaportfolio.com
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Ko te rangatira hokohoko me ngā paerohononga pāpori auaha ki te whakapakari i ngā momo atamira whakatairanga mō ngā kaihoko me ngā rōpū. He mōhiotanga whānui ki te hōtaka rākau hou me ngā rautaki tauhokohoko pāpori pāpāho rongonui e uru ana ki te ao o nāianei. E hiahia ana au ki te tautoko i ngā rongoā whaihua ki te rapu kiritaki hou, te whakanui atu i te mahia o nāianei, me te hopu i ngā uauatanga o te ao hokohoko panoni tonu.
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Advertising Manager, Kōtahi Rānei Whakawhiwhi Tākuta
Vancouver, Canada
2022-06 — translate.defaults.currentTime
Ko te rangatira hokohoko i te rōpū ki te whakarite me te whakahaere i ngā rautaki pāpāho pāpori, mōhiotia ki te whai māia i ngā kaupapa hokohoko whaihua. Ko te whakahaerehia i te wāhanga nui o te rīpoata pāpori i te tau 2023, e pērātia ana te piki ake o te 45% i ngā kaihoko hou. Neke atu i te 1,2 miriona te moni i whakapau i te tau, hei tuku i ngā kaupapa whakatairanga me te ahunga whakamua mō te pae tawhiti.
• Whakakorea ngā pākenga hokohoko tawhito, nā reira i piki ai te ngahau kikii i te maha o ngā kiritaki hou ki te 35%.
• Ko te kounga o ngā whakarite whakatairanga i whakatau i te whakapiki moni o te kamupene ki te 25% i te toru tau tata.
• Nā runga i te whakamahere rautaki, kua tapirihia ngā huarahi mākete hōu ki te 15%, te whakanui i ngā whainga hokohoko.
• I hangaia he kaupapa pāpāho pāpori pākaha i arahi ai ki te tahua hokohoko i te piki ki te 50%.
Tūmataiti Hokohoko Raihā, Matua Tautoko Whānui
Toronto, Canada
2020-01 — 2022-05
I whakahaere i ngā kaupapa pāpāho pāpori me ngā pakihi rongoā e whai ana ki te whāngai i te huringa rautaki hokohoko. Mā te whakahou i ngā huarahi mākete, kua piki te oma moni me te whānui o te rongonui i te taha rōpū. Nā te mahi tahi ki ngā ropu rōpū, kua eke ki te 20% piki moni i te tau 2021.
• I utua te whakatau i te iwa tau nui rawa atu te piki moni o te rōpū i te 20%.
• Ka rewa te pānui whakaaro me ngā rautaki kāore i te pokanga ki te huri i ngā huarahi pāpāho pāpori.
• Ko te hanga rautaki kounga, i whakapiki ai te wātea o te karere ki te 60% whai hua.
• Nā runga i ngā whakahaere, i ahei te rōpū ki te rapu kiritaki ahurei ki te 25% te piki.
Mahi Hokohoko Pāpori, Hāpai Whakangao Whakarite
Ottawa, Canada
2018-05 — 2019-12
Ko te mahi ki te whakatūtaki i ngā kaupapa hou o te rōpū me ngā pāpāho pāpori hei whāngai i te rongonui o te kamupene. Nā te whakamahere i ngā pānui me ngā kaupapa whakatairanga, kua piki te paetukutuku ki te 40% me ngā tukunga moni i te piki ake ki te 30%. Hei tā te whānuitanga o ngā kaupapa, kua piki te pānui i ngā kiritaki hou i te 25%.
• Na te whakahaere i ngā kaupapa angitu, i nui ake te piki moni o te rōpū ki te 30%.
• Nā te whakatairanga kaha, kua piki te wātea o ngā karere pāpāho pāpori ki te 50%.
• Neke atu i te 1,000 ngā pānui i tukuna i ia marama, ā, i whakaaweawe hoki i te maha o ngā kiritaki hou.
• I whakakoa i te whakatairanga pāpori hei tauira, i piki ai ngā whai pānga ki te 70%.
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Kawenata Mātanga Paerohononga — Whare Wānanga o Ōtāgo
Whakawhanaketanga Pāpori
Ko te ipurangi ki te whakaako i ngā pukenga pāpori me ngā rautaki hokohoko, me ngā tikanga hou ki te whakatipu i ngā kamupene me ngā rōpū. Nā reira, i tino whiwhi putea ki te hohonutanga i te ao pāpori me te whanaungatanga, me te pānui i te mākete hou.
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Rautaki Hokohoko: Whakatairanga rautaki, Mahi ki ngā pāpāho pāpori, Rautaki whakangao karere, Whakaaro whānui mō te mākete
Pūkenga Whakaaturanga: Rānei whakaatu pākaha, Whakahaere hinonga kia kaha te wero, Whakawhitiwhiti whakaaro me ngā hoko karere, Whakarite huarahi whakahaere whakataki
Pūkenga Hangarau: Google Ads, Meta Business Suite, Hōtaka ratonga tauhokohoko, Analytics me te whakawhitiwhiti raraunga
Whakawhanaketanga Rōpū me te whakahaere: Tautoko rōpū, Rānei kaiarahi rōpū, Whakawhanake pūkenga, Rānei kaiwhakahaere kaupapa
Tukatuka Whakatau: Whakiwa rauemi, Tīmata kaupapa hou, Whakahaere tono, Takiuru moni
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Reo Māori (native)
Pākehā (fluent)
Reo Kanara (advanced)
He aha te mahi a te rangatira hokohoko me ngā paerohononga pāpori?
Ko te rangatira hokohoko me ngā paerohononga pāpori he kaha ki te whakahaere me te whakahaere i ngā kaupapa hokohoko a te kamupene ki ngā pāpāho pāpori, hangarau, me ngā kaupapa hangarau hei whakakaha i te iti haere me te whakanui i ngā pākihi. Ko te mahi he whakahau angitu i ngā rautaki, te hanga i ngā kaupapa pāpori, me te rapu i ngā huarahi whaihua hei kimi i ngā kiritaki me ngā kaihoko hou.
- Whakarite i ngā rautaki pāpāho pāpori mō ngā pakihi rongoā, pākihi hangarau, me ngā rōpū whakahaere.
- Whakahaere i ngā kaupapa pāpāho pāpori katoa o tētahi kamupene kia tika, kia pā ana ki ngā whāinga whāinga.
- Whakakaha i te waitohu me ngā kaupapa pāpori hei taka ki te whānui mākete e hiahia ana.
- Whakahaere i ngā kaupapa whakatairanga me ngā pānui, e whakawhitiwhiti ana ki ngā rongo mō te maakete me ngā hangarau hou.
- Hono ki ngā ropū rongoā me ngā kaihoko hei kimi huarānga mō te whakatipu hinonga.
Ngā Pūkenga Matua mō te Rangatira Hokohoko me ngā Paerohononga pāpori
Ko te pākaha o ngā pukenga hei tautoko i te rangatira hokohoko i te ao hurihuri, kei te hanga i tētahi tātaritanga mātau me ngā rautaki nuitanga hei angitu i ngā pākihi me ngā whakahaere pāpori.
- Whakaaturanga rautaki me te hanga whakataetae mākete
- Rautaki pāpāho pāpori, whakaaturanga whaarangi, me ngā kaupapa pāpāho whakahihiko
- Rorohiko pāpori me ngā pūmanawa tauwhiro, pērā i Google Analytics me Meta Business Suite
- Rānei whakahaere kaupapa pāpori i te paetukutuku me te āhua whāngai i ngā Hononga Kiritaki
- Tautoko i te hātepe hoko, whakamana i ngā rauemi kūpapa
- Whakahoki tākuta: rangahau mākete, tātari raraunga hoki
- Whakapakari i ngā rautaki whakawhitiwhiti kōrero
- Rānei whakahaere kaupapa, tākaro tūranga rangatira
- Whakarite tono me te kimi i ngā moni tautoko
- Whakaritenga kaupapa, tirohanga poraka, whakamahi i ngā uara hei whakatau i ngā kaupapa
- Whakakaha i ngā hononga mahi me ngā kaihoko
Ngā Tātari Pūtea me te Hokinga Mākete mō ngā Rangatira Hokohoko
Kei te piki te hiahia mō ngā rangatira hokohoko me ngā kaiwhakahaere pāpori i te ao whānui me ngā maakete matua, me ngā uara angitu hoki, e whai ana ki te whakapakari i ngā tūnga whakahaere me te piki o te utu moni.
Hei te 2024, ko te utu mō ngā kaiwhakahaere hokohoko ā-mākete he piki atu te utu ki te median o $85,000 ki Amerika me te piki tonu i ngā tūranga hou e 8% ia tau.
Ko te piki tere o te hiahia mō ngā rōpū pāpāho pāpori me ngā kaiwhakahaere mākete i te ao ā-ao, ko te pākenga e piki ake ana i te 12% i te tau 2025.
Ko ngā kamupene taumata runga e hiahia ana ki ngā kaiwhakahaere pāpori me ngā pūkenga hokohoko, ā, e kī ana rātou he piki tāpiri ki ngā utu mō ngā teitei ake o ngā taumata.
I te ao, e hiahiatia ana ngā kaiwhakahaere kāore anake he pukenga tauhokohoko, engari hoki he pūkenga mō te whakahaere rōpū me te whai wāhi ki ngā hiahia o te mākete hou.
Ngā Mahi Angitu me te Tohaina i ngā Rānei Pīrori
Do
- Mea: Whakahaerehia ngā kaupapa pāpāho pāpori hei rapu kiritaki hōu, hei whakanui i te rongonui o te waitohu, me te pānui i ngā kupu hou i runga i ngā uara me ngā whāinga a te paetukutuku. Kaua e tuku i ngā kaupapa hokohoko i te kore ngā tauira whaihua, i te kore hoki i te whaiaronga mō ngā uara o te kamupene.
Don't
- Whakaritea ngā kaupapa pāpāho pāpori hei kukume i te whānui, me te hanga pānui i te pai me te whakatau i ngā kōrero whanui.
- Whakahaere i ngā tātaritanga raraunga hei tā te hunga hoko me ngā kaitoha i te whai wāhi ki ngā pūtītanga katoa.
- Whakahaere i ngā kaupapa whakatairanga e hāngai ana ki ngā uara o te kamupene me ngā hiahia o ngā kiritaki.
- Whakakitea i ngā kaupapa hou i runga i te rārangi whakarāpopototanga me te hanga i ngā whakaaro hou hei kaupapa here mō te paetukutuku.
- Ngā hua: Ko te whakatoā i ngā kaupapa pāpāho pākaha, i te piki o ngā whanaungatanga hohonu ki te hunga whakarongo, me te whiwhi moni ake i runga i te tau.
Ngā Mātauranga me ngā Tohu Whakahoahoa
Ko ngā mātauranga he mea nui ki te whakakaha i te tiimatanga o te mahi rangatira, hei tautoko i ngā pukenga me ngā tohu i whiwhi i roto i te ao o ngā pāpori, te hoko, me ngā rautaki whāngai i ngā pūkenga hou.
- Kawenata Mātanga Paerohononga, Whare Wānanga o Ōtāgo, 2018
- Kaupapa Whakarite Rautaki Hokohoko, Te Whare Wānanga o Tāmaki Makaurau, 2020
Ngā Kaupapa Mahi me ngā Rārangi Whakaatu
Ko ngā kaupapa whaihua me ngā rārangi whakaatu i ākina te angitu me te mōhiotanga i riro i te wāro. E whakaatu ana ēnei i te wāhi i puta ai ngā hua, ngā whāinga whakatutuki, me ngā pukenga kua whakamahia.
- Whakaritea te rautaki pāpāho pāpori e arahi ana ki te piki o te hoko whai hua i te 45% i te tau 2023.
- Hangaia he kaupapa pāpāho pāpori i runga i te rongoā e piki ana te rongonui, hei whainga mō te whakawhānui i te mākete ki te 20%.
- Whakawhanakehia ngā kaupapa i runga i te tātaritanga raraunga ki te whai wāhi ki ngā kiritaki hou, pēnei i te whakauru i ngā uara hou ki te 50% o ngā kaupapa.
- Ko te pānui me te rangahau i ngā uara o te mākete, i tīmata aiētahi kaupapa mō te hanga i ngā whakawhitiwhitinga nui.
Ngā Hē e Hinengia Ana i te Tuhituhi Rēhita
He maha ngā hē e taea te roa i te tuhi rēhita mō te mahi hokohoko, nō reira he mea nui te mōhiotanga hei karo i ēnei hapa me te kake mai i te whai huatanga e hāngai ana ki ngā uara o te mahi.
- Kaua e kākahu i ngā kupu pūkete kore whaihua, pēnei i te “whakangahau” me te “pūmau,” heoi anake, kati hoki ka whai kiko ki ngā hua tonu.
- Aroha noa ki te whakarāpopoto i ngā kiko me ngā whakataukī, me māmā hoki te pānui, kaua e roa rawa.
- Kaua e rangatira ana i ngā kupu ake, engari tōtika ki ngā take mō te whakapai ake i te mahi me ngā painga nō te mahi.
- Ngā rānei kia kore ai e penapena i ngā uara hē me te kore kōrero mō ngā whai wāhitanga tino nui ki te ao hurihuri.
Ngā Tohu aroha mō te Tuhituhi Rēhita Pai
Ko te tuhi rēhita he whakaatu i ngā pukenga, ngā wheako, me ngā uara o te kaitono, nō reira he nui te āhua tika o te tuhinga hei whakaatu i ngā mōhiotanga me ngā painga mō te mahi ngāwari.
- Whakamahia ngā kupu matua o te tūranga hei rapu i te kaitoko ATs hei rapu i ngā raru o ngā kaitono whai wāhi i ngā tohua me ngā uara e hāngai ana ki te kaupapa.
- Aroha noa ki te hanga i te āhua pai, me te māmā hoki te pānui.
- Whakaritea ngā kōrero katoa e āhua rangatira, kāore i te kī atu i ngā mea o te ao ao, me ngā kaupapa e rapu ana te 'kaihoko' i tēnei wā.
- Tikina kia ū ki te whakamahi i ngā ihirangi whaihua me ngā tauira pērā i ngā rārangi fakangā i ō mua, hei whakaatu i ngā pūkenga me ngā whāinga.
Ngā Kupu Matua hei Whakarunu i te ATS me ngā Karere Rānei Pāhekoheko
Ko ngā rahi o ngā kupu matua me ngā rārangi kupu rangatira e whakamahia ana hei toro ngā pūkenga i te ATS, ā, me mōhiotia hoki e ngā kairīwha, hei whakaara i ngā pakiwaitara o te kaitono.
- Rautaki hokohoko pāpori me ngā papaaho pai rawa atu
- Whakaatu i ngā pukenga whaihua pērā i Google Analytics, Facebook Ads, Instagram Marketing
- Hōtaka rākau, whakahaere kaupapa, me ngā momo pāpāho hangarau
- Ngā paerewa tūtohu mō te rapu pāpāho pāpori me ngā hua o ngā rautaki whakatairanga
- Whakamahia ngā kupu tono kore iti ake i te 4, mō te rapu ngā uara utu mō ngā tūranga
- Whakaputa i ngā kerēme whaihua e pērā i te 'māori mākete' me te 'whakanui i ngā rauemi pāpori'
Hei whakaatu i ngā pukenga o te kaitono, whakamahia ngā kupu matua i ngā wā pai, pēnei i te 'whakahaere kaupapa,' 'whakatairanga pāpāho,' me te 'rangahau mākete.'
Me pehea te Uaua ki te Whakaranu i te Tuhituhi Rēhita mō te Tūranga e Heke Mai ana
Ko te rapu mahi hei rangatira hokohoko, he tātaritanga i te kaupapa o te tūranga, ā, me huri me te taapiri i ngā uara e hāngai ana ki te rangatira hokohoko kei roto i ngā tuhinga.
- Tētahi, whakakapi i ngā kupu matua i ngā wāngai, i ngā rerenga kōrero, ki ngā kupu pāhekoheko hei rapu i ngā whakataunga o te wāhia e koe.
- Tuarua, kimihia ki ngā tohutohu mahi, ngā pātai i runga i te pātai, me te hono ki ngā rārangi tohutohu hei whakakaha i ngā pukenga i hāngai ana.
- Tētahi atu, tuku i tāu tuhinga ki ngā ratonga hangarau, pēnei i ngā taputapu whakahaere ake, hei awhina i te hātepe o te rangahau whakahaere.
Hei ū ki tā te kaitiaki, tuku i tō kuputuhi me ngā korero motuhake mō te mahi, ā, waiho hei mōhiotanga mō ngā kaitohutohu ki te rapu i ngā wāhi e hāngai ana.
Ngā Pātai Māmā mō te Rēhita Mahi Hokohoko me ngā Paerohononga pāpori
He aha ngā pūkenga whaihua mō te rangatira hokohoko i te ao pāpori?
Ko ngā pūkenga whaihua ko te rautaki whakahaere pāpāho pāpori, te whakamahi i ngā rorohiko me ngā taputapu pāpori, me te mōhiotanga o te mākete me te whakataetae.
Me pēhea e taea ai te toi o te rēhita kia whai kiko ake?
Me rapu i ngā kupu matua e ū ana ki runga atu i ngā rārangi whaiaronga, me te whakaatu i ngā pūkenga me ngā wheako mō te tūranga.
Nāhea pea ka pērā ana te utu mō ngā kaiwhakahaere pāpāho pāpori?
Ko te utu e piki ake ana i te ao whānui, me ngā whenua e whai wāhi ana ki ngā mahi pāpāho pāpori rautaki me te whakahaere rōpū.
E hia ngā tapanga angitu e hiahiatia ana hei rangatira hokohoko?
Ko te pūkenga mātauranga, te whakahaere whānui, me te hanga kaupapa rautaki he mea nui hei whakatauranga i ngā kiritaki me ngā huringa o te ao pāpori.
Me pēhea te rapu mahi i te ao o ngā pāpāho pāpori?
Mā te kimi i ngā kupu matua e hāngai ana ki ngā panao oa, ngā hiahia whakahaere, me te whai wāhi ki te angitu o te aho rangatira.