Rāwiri Tāmati
Kaitohutohu Kupu
rawiri.tamati@koutama.nz · +55 11 91234 5678
São Paulo
Brazil
https://linkedin.com/in/rawiritamati
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Ko Rāwiri Tāmati ahau, he kairāwha tuhituhinga mō ngā rangahau hokohoko me ngā rautaki pānuitanga. He ōrite tōku mātauranga ki te whakamahi i ngā kupu matua whai hua hei kukume i ngā tangata whāngai i ngā kaupapa hokohoko. I roto i taku mahi, kua whakakaha au i aku pūkenga ki te hanga tuhinga pānui, whakatairanga, me ngā rongoā pāpori. E whai wāhi ana au ki te kimi whakaaro me te whāriki muka hou mō ngā painga hokohoko, me te whakahaere i ngā rautaki pānui ki ngā mākete rerekē, arā ko Brazil me Mexico. Ko tāku e whai ana, ko te hanga tuhinga e mau ana te aroha me te whakaawe i ngā kaiwhakamahi, hei kawe i ngā hua mō te pakihi.
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Copywriter, Kōtahi Hokohoko Ltd
Ko taku mahi he hanga iho i ngā pānui, rongoā pāpori, me ngā pānui ā-ipurangi kia kukume i ngā kaipānui. Whakaritea ngā pakiwaitara mō ngā rārangi pānui, ngā kēmu pāpori, me ngā kaupapa honohono tōpito. Kua rīrāhia e au te kohikohi kupu matua hei utu nui ake mō ngā pēke rapu me ngā pāpāho pāpori.
• Ko te whakahaere pānui pāpori i whakanui i te kite ā-rangatiratanga ki te 30% i roto i ngā marama e ono.
• Nui atu i te 100 ngā pānui i hangaia mō ngā kaupapa rerekē, ara he koha mō ngā hokohoko ā-ipurangi me te wāhanga pāpori.
• I akiaki i te piki o te hiahia i roto i te paetukutuku o te 45% i te tau tuatahi i a au e whakahaere ana i ngā rautaki pānui ōrite.
Copywriter, Te Tohu Toi Pāpori
I mahi ahau hei kairāwha mō ngā pānui pāpori me te whāinga ki te whakawhānui i te rongopai o ngā mahi pūtea me ngā mahi hapori. Nāku te whakahaere i ngā kaupapa pānui, te hanga pānui whai hua, me te whakahaere i ngā rautaki pānuitanga i runga i ngā paetukutuku pāpori rerekē.
• Ko te whakanui i te tirohanga i te pānuitanga pāpori i te 50% ma runga i ngā rautaki rauhanga hou.
• Nāku te whakahaere i te kaupapa pānuitanga i te tawhiti, kua whiwhi i te taurekareka nui ake i te 60%.
Copywriter, Ngā Hapori Rāngua o a Tāmaki
Ko aku mahi i reira he mahi tuhi mō ngā rongoā pāpori me ngā kaupeka o te awhe wā. I hanga tuhinga whai ake i ngā tikanga o te rongoā, me te tautoko i te marketing ipurangi mō ngā rōpū rongoā me ngā whakahaere hapori.
• I roto i ngā marama 12, kua piki ake te kitenga ki te 40% i tukuna e te rongoā ki ngā kiritaki hou.
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Tūāpapa Tātaritanga Pāpori — Te Whare Wānanga o Aotearoa
Whakaaturanga Pāpori
Whiwhinga mō ngā pūkenga ki te rēhita i ngā whakahaere hapori, te hanga rautaki hapori, me te rangahau hoki whai mana i ngā kaupapa maha.
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Ngā Pūkenga Tuhituhi me ngā Hākinakina: Ngā kōrero tuhi pānui, Whakamārama me te kupu tui, Horo me te kukume i te tangata whakarongo, Whakarite tauira me ngā pānui pakunga, Whakaaro rautaki pānui
Rautaki Hokohoko me te Whakawhanaketanga Marautanga: Ngā rautaki pānuitanga pāpori, Whakawhanaketanga kiritaki, Whakaritehia te paetukutuku me ngā pāpāho pāpori, Whakanohonoho pānui i runga i ngā mākete, Ngā kiritaki kairangi i te ao ipurangi
He Pūkenga Hapori me te Whakawhitiwhiti Karere: Ngā kōrero pāpori, Ngā mahi pāpāho pāpori, Ngā rangahau hokohoko ipurangi, Ngā rautaki whakawhitiwhiti kōrero, Ngā karaehe pāpāho pāpori
Rorohiko me ngā Pūnaha ako: Adobe Photoshop me Adobe Illustrator, WordPress me ngā mekameka paetukutuku, Google Analytics me te whakahaere pānui, Hāngai pānui me ngā taputapu rorohiko, Ngā whakarāpopotonga me ngā whakariterite raraunga
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Reo Māori (native)
Pākehā (fluent)
Reo Ingarangi (advanced)
He Mōhio ki te Tūāhua Kairāwha Tuhi me ngā Rōpū Hokohoko
Ko te kairāwha tuhituhinga tērā, ko te tangata e whakamahia ana i roto i ngā rārangi pānui, pānuitanga, me ngā pānui pāpori hei whakaatu i ngā hua rerekē, ngā ratonga, me ngā kaupapa e whai mana ana. Kei te koakoa te kairāwha i te whakatakoto i ngā kōrero whakamārama, whakaahua hoki i ngā tirohanga whai hua, hei akiaki i ngā kaiwhakarongo ki te mahi, ki te whakapiri hoki ki ngā painga o ngā hua me ngā rautaki o te pakihi.
- Whakaritea i ngā rerenga kōrerowhakaaetia mō ngā rārangi pānui pakihi me ngā pāpāho pāpori.
- Whakakī whenua i ngā kupu matua rautaki mō te kimi rapu, hei whakanui i te kite o ngā pānui i runga i ngā miihini rapu.
- Waihanga i ngā whakaahua, ngā pakiwaitara, me ngā kōrero whai hua mō te pākihi, hei whāhinga i te angitū pānui.
- Whakaritea i ngā rōpū kaupapa anake ki te whakaraupapa i ngā kaupapa i runga i ngā whāinga a te pakihi.
‘Ko te kīwaha tuhituhinga he reo mō ngā kaupapa pāpori, hokohoko, me ngā whāinga o te rongoā. Ko te take nui ko te kukume i te tangata kia pātata atu, ki te whiwhi hoki i ngā hoko, ngā tūmanako, me ngā whāiti o te kaupapa.’
Do
- Kaua e whakamahi i ngā kupu whakakī i ngā rerenga kōrero. Kaua e hāngai ana ki ngā fakafautua whai hua mō te pakihi. Kaua hoki e whakamahi i ngā kupu mòrearea, ngaro i te kupu whaihua.
Don't
Ngā Pūkenga Matua mō te Tuhituhi me te Rautaki Hokohoko
- Ngā pānui pāpori whai māramatanga
- Ngā kiritaki me ngā rautaki whakawhitiwhiti kōrero
- Ngā pūkenga rēhita kupu matua mo te rapu
- Te hanga pānui pāpori whai hua me ngā whakaahua whai pānga
- Te whakahaere rautaki pānuitanga mō ngā mākete rerekē
- Ngā kaihoko pāpori ipurangi me ngā papanga pāpori
- Ngā taputapu rorohiko hei tautoko i te tuhi me te hanga pānui
- Te rōpū me ngā rautaki paetukutuku
Ngā Rarangi Tata E pā ana ki te Mahi Kairāwha Tuhi me te Hokohoko
E mōhiotia ana te mahi kairāwha tuhituhinga hei tūrora i te tipu o ngā mahi hokohoko pāpori, pānuitanga me ngā kaupapa rongoā i te ao whānui. Ko ngā tatauranga e tohu ana i te piki haere o te hiahia mō ngā kairāwha i raro i ngā ohonga hoki o ia rā. Haere ki te rapu mahi me te rapu i ngā tūranga mahi hoki he tino nui ake i ngā wā katoa.
Ko te utu ā-mari i ngā mahi kairāwha tuhituhinga e piki ana i te 12% ia tau i te ao IPurangi, e hāngai ana ki ngā kamupene hokohoko pākihi rorohiko.
Ko te piki haere o ngā hiahia rapu mahi hei kairāwha i roto i ngā whenua pērā i Brazil me Mexico, e whakahīhī ana ki te piki ake o te 20% i ngā tau e ono kua hipa.
E hāngai ana ki ngā rā tata nei, ko te taha hokohoko pāpori he haurua tekau ki te 60% te nui ake i roto i ngā tau 3 i mua atu.
Ko te utu pānuitanga kaihoko hou i te whānui, he neke mai i te $50,000 ki te $80,000 ia tau i ngā mākete rerekē.
Ko te rāngai mahi kairāwha i inu ki ngā kamupene rautaki pāpori me ngā umanga hokohoko rautaki ko te whakarite mō te piki haere ake o te pātai.
Ngā Mahi Rawa i Kawea ki te Angitū me ngā Kaupapa Wā
Do
- Whakakī whenua i ngā mihi reka mō ngā kaupapa whakahua ake i ngā papanga pāpori, te tuhi i ngā pānui ki ngā whakaméka, me te whakakaha i ngā whāinga hokohoko.
Don't
Do
- Kaua e waiho he tauira iti, he pakiwaitara pēnei i te pakiwaitara i runga i te wheako kē. Āta mau rawa ki ngā hua me ngā pākihi i tutuki.
Don't
Do
- Whakamahia te nui o ngā whāinga i roto i te wā kotahi, kaua e hāngai ki te pākihi kotahi anake, kia whiwhi i ngā hua me ngā hua whārite.
Don't
‘Ko taku mahi he whakahāngai i ngā pānui hei painga ki ngā whāinga o te kiritaki, me te whakanui i ngā tirohanga kōwhiri o te mākete.’
Aroturuki, whakamātautau, me te whakahou i ngā pānui kia ū ki ngā paerewa anake me ngā hua rerekē. Ko te hanga i ngā tauira protokāki i ngā hātepe mahi he mea nui hoki mō te whakahaere tika me te whaihua.
Ngā Mātauranga me ngā Tiwhikete Nui
Ko ngā whakangungu me ngā tohu i whiwhihia i te wa roa, hei tautoko i ngā pūkenga ki te tuhi me te rautaki hokohoko, e pa ana ki te ao rongoā, pāpori, me te hōhāreka kē.
- Tūāhua Māori me te Whakahaere Rawa - Te Whare Wānanga o Aotearoa, 2018
- Rautaki Pāpori me ngā Whāriki Rangahau - Te Kura o te Hokohoko, Mexico, 2020
Ngā Āpitihanga me ngā Kaupapa Tika
Ko ngā kaupapa rongonui i tutuki i ngā mahi a Rāwiri e whai ake nei e whakaatu ana i ngā pūkenga toa me te whaihua i te ao pānui me te hokohoko pākihi.
- Hanga pānui tōtika mō ngā kaupapa pākihi ipurangi, i piki ai te whakarongo ki te 40% whai muri i te kirimana tahi, 2019.
- Whakahaere kaupapa pānuitanga pāpori mō ngā rōpū hapori, ngā kamupene rākau, me ngā whakahaere pūtea, he piki ake i te kite i ngā kaiwhakamahi ipurangi, e whāiti ana te tāima i ngā pānui i roto i te kotahi tau.
- Hanga i ngā taputapu rapu kupu matua mō ngā pakihi rorohiko ki te piki ake i ngā rapu rapu o ngā hua.
Ngā Hapa Whānui i te Tuhituhi Tuhituhi mō te Mahi
Akene he raruraru i roto i ngā tuhinga nā te whakamahi i ngā kupu whakakī, te kore whai i ngā paerewa angitu, me te ora o ngā rerenga kōrero i ngā mahi kāore e whai hua. He mea nui kia titiro hoki ki ngā tuhinga me ngā kōrero kia kore ai e paheke me te kore hāngai ki te kaupapa.
- Kaua e whakawhirinaki ki ngā kupu whakakī-kupu i ngā rerenga kōrero.
- Kaua e hanga i ngā rerenga poto, kāore hoki e whai tikanga i te taha tohutohu.
- Kaua e whakamahi i ngā kupu ngangare, ngā tohutohu kākahu, me ngā kupu whakahua kore tino whai kiko.
Ngā Tohutohu mō te Hāngai o te Kāwai Mahi
Ko te whakamahi i ngā kupu matua tika, ngā tohu angitu o te tapanga, me ngā kupu whaihua hei tautoko i tō tono, he huarahi pai ki te akiaki i ngā kairāwha o ngā rōpū mahi me ngā kairuruku mahi kia mārama ki ngā tohinga nui o te tūranga.
- Tirohia ngā kupu matua kei runga i te pānui mahi, ā, whakakī i ngā kupu e hāngai ana ki ngā whakahau i te rārangi taha. Mā konei, ka taea e koe te tāpiri i ngā kupu matua ki tō tuhinga pai ake hei whakamana i te tukanga rapu mahi otira he hua nui mō te taputapu ATS.
- Hangaia he whārangi whakaatu i āu mahi tino pai, me āu mahi wiriwiri nui ki te piki i ngā pātai a te kiritaki.
- Aroha ki te hanga i ngā rerenga reo hāngai, whāiti hoki, kia kore ai e tūtaki me ngā whakamātautau,
- Me kapi ngā tohu rongonui pērā i te Māramatanga, te Aroha, me te Whakaawe i roto i ngā āwhina mahi, he tauira hoki mō ngā tauira haere mai.
Ngā Pātai Auau mō te Mahi Kairāwha Tuhi me te Whakawhānui Pānui
Me pēhea taku tūtohi i a au i te kēmu tuhi mō te tūranga mahi i roto i te reo Māori?
Ko te nuinga o ngā mahi tuhi he whāiti ki ngā rerenga kōrero, nā reira he mea nui kia tohutohu i ngā waehere matua i roto i ngā tuhinga katoa. Whakakīa i ngā kupu matua i roto i tonu i ngā rerenga kōrero o te tauākī kia taea ai e ngā pūnaha rapu te kimi i a koe.
He aha ngā pūkenga matua hei mōhiotia mō te kairāwha tuhituhinga?
Ko ngā pānui reo me ngā whakamārama whaihua, ngā rautaki pānui pāpori, tae noa ki ngā taputapu hangarau pērā i te WordPress me ngā kaiwhakahaere pāpāho pāpori. Ko te mōhiotanga ki ngā kupu matua e tohu ana i te rangatira o te tūranga.
He aha te ara hei rapu i ngā mahi kairāwha tuhi i te ao Māori?
Tāpirihia ngā kupu rapu pērā i te 'whakaputa whakaaro Māori,' 'kairāwha hoki Māori,' me te 'whakatumanatanga Māori' ki ngā rapu mahi ai ki ngā kōrerorero anake. Āhei hoki te rapu i ngā pae tukutuku ki ngā rōpū whakahiato reo Māori me ngā pae tukutuku o te taha pāpori.
Me pēhea taku whakauru i taku whāinga mahi ki tāku tuhinga whaiaro?
Kia mārama ki ngā whāinga o te tūranga me te hihiko i ngā puna katoa e whai painga ana kia whaiwhakaaro ngā kaiwhakarato mahi. Whakakī ana tēnei ki ngā kupu matua, me te whakamārama pono, hei tautoko i a koe i te rapu mahi.
Me pēhea taku whai angitu i ngā wā ako me ngā mahi i roto i tāku piiraa?
Whakaroahia ngā mahi e pā ana ki te ao mahi i runga i ngā tuhinga i hangaia, kia whāiti ai ngā whakaatu i āu pūkenga me ngā hua kaha i runga i ngā tūranga mahi ki te hono ki ngā mea whai hua o te kaiarahi.
E pēhea ana te tuhi i tētahi tuhinga whakamārama mō te kaupapa pakihi?
Ko te tuhi i te tuhinga pakihi whai hua me ngā kōrero mō te hua, me mārama hoki te kōrero ki te ao Māori. Kua whakakī i ngā wāhi ki ngā kupu matua e pā ana, me te tautoko i ngā wawata o te pakihi, hei tautoko i tō tika hoki ki te rapu mahi.